Same-store sales of the domestic Uniqlo business in December that Fast Retailing that developed casual clothes chain “Uniqlo” had announced on the fifth became minus of the previous year serial for the this moon proportion 15.5% decrease and five months.

Same-store sales of the domestic Uniqlo business in December that Fast Retailing that developed casual clothes chain “Uniqlo” had announced on the fifth became minus of the previous year serial for the this moon proportion 15.5% decrease and five months.
The temperature at the sales battle period of Christmas in the end of changed higher than the average year, and sales of the winter clothing merchandise including main force’s functionality clothes “Heat Tec” languished.

The mild winter trend continued, and after the 20th the jingle-jangle shopping spree, it rose especially more than the average year by 4-6 degrees, and sales of winter clothing were hit directly centering on North Japan in December.
As much as 10 percent is a setback lingua compared with the previous year this moon the number of guests.

This company is analysis , saying that “There was a reactionary that had continued the establishment commemoration sale on the 60th anniversary until year-end at the previous year”.
Being not able to come up with the effective marquee strategy as the commercial deployment in the television was suppressed at the previous year also affected it.

The deployment lingua straightening and the customer transaction were positively dropped the price cut sales drastic this year as 6.1% decrease while the this moon of the previous year in addition to this had been sold by the fixed price because sales as heat Tec entered the state of the shortage of stock had been shown.

The source
Http://www.sankeibiz.jp/business/news/110105/bsc1101051707002-n1.htm Fast Retailing http://www.fastretailing.com/jp/

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