The automaker and Honda in the second place domestically decrease

The automaker and Honda in the second place domestically decrease the number of incentives (sales promotion premium) to the dealer by the average per one by about 17% in the United States of current year compared with the preceding fiscal year. Production and inventory adjustment are completed in July, and the infusion effect of new hybrid vehicle “Incite” is brought though the numbers of sales expects the setback, too.

Director Yoichi Hojo of Honda : to the interview of the Bloomberg news about the incentive of the United States on the 14th. ｢The preceding fiscal year is 1200 dollars per one. Decrease at current year and about 1000 dollars｣The outlook was shown. The incentive of the United States is an enlargement lingua and Iu in three times or more continuously to the preceding fiscal year of the advance in the past five years.

Sales are large, and in the preceding fiscal year, inventory adjustment is needed, and the incentive for one is the advance linguas in the signboard model “ACCORD” and “Civic” because of the gasoline amount at the latter half in the first half of the year up to 1200 dollars besides the number of incentives of the large-sized car that is called a light track such as dropping “Ridge line” and “Pilot” is increased.

Sakurai Inorishi of the director of financial affairs of the director of Fukoku Mutual Life Insurance Planning Division was specified for the backdrop of the incentive reduction, “Honda should recover earning power it”. On the other hand, it was talked that it was not thought that it still hit bottom for the auto market in the United States.

– The infusion of incite in the United States in March.

Dropping the entire marketplace is received, and it is scheduled to interrupt 1 million 248 thousand and the continuation preceding fiscal year of the preceding fiscal year proportion 4.5% decrease the United States four wheel car sales of Honda at current year. However, in the progress of the production adjustment｢There are not so a lot of incentives only to sweep the inventory. It becomes an incentive as usual. ｣(director Hojo)With Iu. Moreover, the outlook that turning on incite in the United States in March, and planning sales of about 100,000 at the first year lead to the reduction of the incentive.

Getting cold a worldwide automobile demand is received and Honda is working on production and inventory adjustment inside and outside the country since the autumn of last year.
Plan to provide shut down day of 13 days in North America among these in July in May, and for 62,000 worth of production adjustment to execute.
Vice president Hirokazu Kondo of Honda showed the outlook with “Will become optimum levels by July” about the inventory of the United States in the settlement of accounts interview at the end of last month , saying that “The reform to the business structure that matched to the demand action in the world is concluded for the first six months of the term” by the yearned getting.

The outlook that compresses selling and administrative expenses other than the incentive drastic. Demand..get cold..metallurgy..Toru..crisis..influence..in the background of..preceding fiscal year..United States..leasing..vehicle..decrement..Loon..irrecoverable debt..in preparation for..draw..stack..current year..used car..price..restitution..the..half..become..Hojo..director..Iu.