“All the hybrid vehicle strategies are made a front loaded. “(Hiroshi Kobayashi and general manager of Honda Japan business headquarters)
Honda accelerates the hybrid vehicle lineup plan including incite, and the review and the new model infusion time are brought forward more than the schedule and the spread of the hybrid vehicle is accelerated.
The contents is to turn on the fit hybrid of the low price in succession in the first half of 2010 as for the new sports hybrid car based on CR-Z in the latter half of the same year.
The under discussion of time.
It is enumerated that a domestic hybrid vehicle marketplace first shows the rise more than the expectation in the backdrop.
Incite called back the customers to the Honda dealer after it announced, 10,481 was decorated in domestic new car registration in April, and the head position was decorated with the log Shite hybrid vehicle for the first time.
Toyota Motor finally puts new Prius on the market on the 18th this month, and the order has already exceeded 80,000.
As for Prius, being favoured is low-priced overwhelmingly with the goodness of fuel cost.
The old model Prius simplifies equipment from 2.05 million yen, and new Prius is obtained for the same as the bottom price of incite 1.89 million yen. It is easy to imagine the intention of wanting early Honda even a little, and to turn on a lot of Yasui hybrid vehicles when thinking about such a sales situation.
And, misgivings to falling after having rapidly surfaced separately again ends the new car purchase substitution assistance system included in the anticyclic measures of the government after the coming year into weak sales reactionary. Honda doesn’t think the effect by this system to be a rapid recovery of the economic environment after “About 70,000-80,000 is expected” (Hirokazu Kondo and vice president of Honda) ends the system however easily, and be judging, “It doesn’t want to drop the numbers of sales even a little when the dealer and the part supplier are regarded by such an average, and if the lineup of the selling hybrid vehicle is not expanded early, it is severe” (general manager Kobayashi).
It is a lithium-ion battery for the hybrid vehicle of the joint venture blue energy partus of Honda and GS Yuasa Corporation that development is hurried more further by the front loaded of the hybrid vehicle strategy.
The hybrid vehicle of Honda till then also has not the nickel metal-hydride battery used but also the possibility that the lithium-ion battery is used in the fit hybrid because start and “The battery of the blue energy partus is used for the car turned on at the simulataneous period” of it (Fukui Odoot and president of Honda) as for mass production in the autumn of ten years.
Plug-in and the hybrid are thought in the future.
It is needless to say that whether it is possible to correspond to the movement of the world thoroughly very early when the plan made before that doesn’t pass by the sudden change of the economic environment becomes the key to the survival by the motor-dom.
The source
Http://www.excite.co.jp/News/economy/20090526/Diamond_20090526001.html Honda
http://www.honda.co.jp/
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