Toyota Motor decided the policy to assume the number of the home manufacture of a hybrid vehicle and new Prius who put it on the market in the middle of May at current year to be about 500,000. About one for five becomes Prius though Toyota is all model total at current year and an outlook that ..about 2.75 million.. produces the countries.
Environmental awareness rises, and the hybrid vehicle has become the mainstream model of the auto production.
New Prius’s order has already accounted for 80 percent of the order in a part of shop exceeding 40,000.
Power that exceeds 60,000 when putting it on the market. The hybrid vehicle and the incite of Honda that put it on the market in February will exceed 18,000 in one month after it puts it on the market and the order lingua exceeds this greatly.
The number of the home manufacture of 08 years of present Prius is about 300,000. Toyota receives a good new order, and hikes production planning in fiscal year 2009 that 334,000 conventionally to 495,000.
Correspondence is possible or the confirmation inside in the parts supplier now.
In the number of the home manufacture, of the vehicle type of 08 years, the COROLLA of Toyota is 536,000, and a fit of Honda is about 300,000. The possibility of decreasing production because of the depression is high, and the power that Prius becomes most domestically production at both models and current year.
In the domestic sale, a lot of cars that sold in 08 by the enrollment car that excludes the light car fit (about 175,000).
The lead in the country is expected in the enrollment car sales of one month among Prius who produces et al. in summer so that 195,000 is scheduled to turn within the country. It seems to be near at hand to popular model Lateolabrax japonicus wagon R and Daihatsu Kogyo Co., Ltd. Move of the light.
It is a low-priced competition of the hybrid vehicle and a preferential treatment policy such as reduction of taxes to an environmental car that backs up “Strong feeling” of Toyota. The incite of 1.89 million yen is rebutted, and new Prius’s sales price : for about 2.05 million yen.
In the motor-dom, there is the direction expected becoming the initiator of the auto market where “PI war” of incite languishes with Prius, too.
It plans to Toyota to turn on new hybrid exclusive use car “SAI (Ceratorhinus)” in the latter half of 09 years.
The target by which Honda also sells incite of 5000 a month is set, and the age of the siome this year for the spread of an environmental car.
However, there is an anxiety that new Prius deprives of sales of other models, too. Executive Toyota has changed neither “The entire bottom line of the taken effect is the fundus of gallbladder limited to the last in demand for a single model” nor a careful perception.
(Naoyuki Fukuda)
– Three-April 25, year News Source asahi.com 2009:6
http://www.asahi.com/business/update/0425/NGY200904240015.html
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