Toyota Motor that is “Engine” of the Japanese economy

Toyota Motor that is “Engine” of the Japanese economy becomes a deficit 2 years in a row. The business deficit is expected to expand up to 850 billion yen from 461 billion yen at the period on March, 2009 for the period on March, ’22. “Trump card” of Toyota of the crucial moment is Toyota those who establish it by the assumption in new “Prius” of the hybrid vehicle put on the market on the 18th and June to the president Shou. It aims at the turn around offensive by centripetal forces of Prius and those who establish it by the collection of 70,000 early orders or more. However, the danger of “Double-edged sword” is conceived both of the trump card.

– Anxiety to young son.

“It kept being said that it would grow up while hardening one’s feet, and there were Muri, uselessness, and irregularity somewhere. “

President Akira of Watanabe (And, get tired) repeated the valve of reflection in the results announcement interview on the eighth that became the end.

It is forecast of performance results to have watched eyes of the motor-dom and the stock market at the period on March, ’22. 850 billion yen twice at previous term near that became historical deficit after an interval of 71 years. As domestic manufacture, the dimension of the the greatest in the past.

「The deficit swells so much why. Is not Uti called a head nature?」

The executive of dissemination lingua Honda was scared.  the business black expectation of 10 billion yen

To the stock market affiliate「I cannot ..same shame Oka as young son.. compete though it was done ….previous term.. as many as three degree.. ..change to a lower level of bottom line.. through necessity. In having estimated considerably conservatively」(analyst)There up to the penetrating remark.

To Toyota in-house at the beginning of this year when You may depend on it「In bottom line, the period on March, ’21 is a fundus of gallbladder. It only improves now. 」
It launched out into “Restoration of the imperial rule” to those named there was an optimistic perception who established it.

– Three million uselessness or more

However, “Muri” that Toyota held and “Uselessness” were more than the expectation.

Toyota that had expanded the front in the expand growth route till then held excess capacity that exceeded the inside and three million to which 30 percent of the automobile demand in the world did “Vaporization”. It is not in the situation in which the scenario of an easy V character restitution can be drawn.

The new system has hardened with steady steps though in Mizo’s crisis and Shou who will leave port.

Human affairs of the exception called back are carried out resolutely to the retirement in president Watanabe age and president Toyotaadominista of Shinki Maekawa who had gone out to the subsidiary and *”” “See. ” ..(..) of Inabayo director of presidents of the Chubu International Airport company besides the Ihara maintenance Toyota transport president. Eight woods south chief engineers who were estimated at one of the last apprentices of one Mr. Cooono who invented the Toyota Production System were appointed as the director. Human affairs to plunge a scalpel uselessly like the production site though contradicted the bylaw by Mr. Hayashi at the age of 65.

The executive explains, “People who became glasses of Shou that hung out the first principle in site were chosen with Orltoyota, and the system was restructured”

– Decision of team Shou

Being said the first yield of “Team Shou” is new Prius’s price decision.

At first, it was thought that a new price in which the performance was improved drastic was hiked from about 2.4 million yen of a present model.

Honda puts “Incite” of the bottom price 1.89 million yen on the market in February, and “Popularization” of the hybrid accelerates at a dash. However, a present management team assumed “When the adult sat on the posterior sinus seat by 1300cc with Prius who became 1800cc from 1500cc, “Case” was different as the head was scrubbed in the ceiling from incite” (affiliate) and contemplation.

Shou makes it consolidate, and is an instruction against this as for the investigation.  the opinion from the sales site where it is possible ..cost.. to erode in the production siteWhen it was decided to 2.05 million yen by Shou’s “Authoritative word”, the end is Iu.

An affiliate near Shou reveals it , saying that “The reality from which not the incite old metal but the user was requesting the Yasui hybrid was motivated”.

However, there is a voice to have misgivings about the decision of “Team Shou” (misgivings), too. The purpose is to conceive the risk that other Toyota models do not sell by the low price setting that the shop was not able also to assume.

The shop affiliate doesn’t veil one’s dissatisfaction , saying that “Uti is Toyota Motor, and no Prius car”.

“It is possible to slash severely because of establishment leaving home Mi ..the dealer net said, production facility that swelled with excess and “Sanctuary”… “(Toyota OB)

The expectation for Shou is great. However, the decision is weakened, too, if becoming only “Yes-man” that surroundings look for the complexion on the other hand.

Both..double-edged..sword..risk..conceive..Prius..sail fast..in-house..vigor..have.Shou already seems to face the crucial moment before it assumes the position.

– Toyota Shou next in line for the presidency and new Prius who is trump card of Toyota of crucial moment
http://sankei.jp.msn.com/photos/economy/business/090516/biz0905162000009-p1.jpg

Source http://sankei.jp.msn.com/economy/business/090516/biz0905162000009-n1.htm. 

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