10key developments in Japan’s apparel industry from April to October 2024

Here are ten key developments in Japan’s apparel industry from April to October 2024, each highlighting significant trends, collaborations, and shifts:

1. Sustainability at Tokyo Fashion Week: Rakuten Fashion Week showcased eco-friendly designs for Spring/Summer 2025, with brands featuring low-water dyeing techniques and environmentally conscious materials, underscoring Japan’s commitment to sustainability in fashion【49†source】【50†source】.
2. Maison Yoshiki’s Paris Debut: Yoshiki, famed for his work with X Japan, presented his brand Maison Yoshiki at Paris Fashion Week. His blend of Japanese aesthetics with Western luxury made waves, particularly with his live piano accompaniment during the show, creating a memorable fusion of fashion and music【49†source】.
3. Uniqlo Expands Global Presence: Fast Retailing’s Uniqlo reached a milestone of over 2,500 stores worldwide by September, solidifying its position as a leading international fashion brand. This expansion is part of Uniqlo’s strategy to meet growing demand for affordable, high-quality basics【48†source】.
4. GU Launches in New York: Uniqlo’s sister brand GU opened its first U.S. flagship in New York, marking a strategic expansion to capture younger markets abroad. The brand’s playful, trend-driven pieces aim to resonate with style-conscious consumers globally【48†source】.
5. Anrealage Innovates with ‘Cool Wear’: The Japanese brand Anrealage introduced “cool wear” with embedded tiny fans at Paris Fashion Week, showcasing Japanese innovation in wearable technology. This collection, aimed at keeping wearers cool, demonstrates Japan’s edge in tech-driven apparel【50†source】.
6. Sports Apparel Growth: Japanese sportswear brands like ASICS and Mizuno saw an increase in demand, with ASICS releasing official Team Japan gear for the Paris Olympics. These products, made with recycled materials, emphasize the intersection of performance and eco-friendliness【49†source】.
7. Kenzo Takada Retrospective: An exhibition honoring the late designer Kenzo Takada’s legacy opened in Tokyo, displaying his colorful and bold designs. This event celebrated his influence on global fashion and reinforced the enduring appeal of Japanese design heritage【50†source】.
8. ASICS’ Custom Insoles Studio: ASICS partnered with Dassault Systèmes to launch a custom insoles studio in Tokyo. This collaboration focuses on using 3D printing to create tailored sports insoles, appealing to athletes and sports enthusiasts who value customized, tech-forward footwear【49†source】.
9. Cambodia-Japan Apparel Trade Rises: Japan increased imports of clothing from Cambodia by 7.5% in early 2024, part of a larger trend toward sourcing apparel from Southeast Asia, which provides a more cost-effective alternative to other production regions【48†source】.
10. United Arrows Sales Surge: Japanese retailer United Arrows reported a 10.4% increase in sales in the first quarter of FY2025, driven by strong domestic demand and an expanding online presence. This growth highlights the continued appeal of premium Japanese retail at home and abroad【48†source】.

Each of these points reflects Japan’s ongoing innovation, expansion, and adaptability in fashion, underscoring its role as a leader in both traditional and contemporary styles within the global industry.