The Gz brain Ltd. announced “Japan e sports market trend” on December 11. e sports are used as a name when the amusement, the game, and the sports whole that uses an electronic equipment are indicated by abbreviating “Electronic sports (electronic sports)” in the wide sense, and fighting that uses the computer game and the video game is captured as a sporting event.
Country e sports market scale in 2018 is 4 billion 831 million yen, and it has expanded to 13 times compared with the previous year. “Sponsor” occupied the majority to the ratio of the market according to the item by 75.9%, and “Broadcasting right” continued and, additionally, “Ticket” continued by 5.3% by 8.4% by 8.9% continued by “Item account and prize”. Earnings’ related to the sponsorship having increased along with the start of the broadcasting of the program related to e sports with each TV station contributed to the market expansion.
5 billion 976 million ..same city place.. yen in 2019 is forecast the expansion 7 billion 263 million yen in 2020 of 8 billion 583 million yen in 2021 by 9 billion 937 million yen in 2022, and the pace of the average growth rate 19% a year. The e sports lover’s expansion is expected in e sports championship by a major newspaper for the student and the league rally’s by the game company, etc. being begun. In addition, this company is pointing out that they keep being assumed the budget donation related to e sports of the enterprise for Tokyo Olympics and Paralympic Games, and expanding the market well.
On the other hand, my voice com Ltd. executed “Internet investigation concerning e sports” from 1st to 5th in July, and obtained the answer from 10,514 people.
“It knew what one” became the acknowledgment level of e sports, and “It did not know what one though the name had been heard” became 25.4% and the acknowledgment rate at which these were matched became 43.9%18.5%. However, the person who had answered e sports, “There was an interest” remained in 6.0%(interesting 1.3% and probably interesting 4.7%), and reached 81.3%(62.2% not interesting and 19.1% not interesting) by “Interesting none”. “It cannot be said either” is 10.6%. Moreover, the ratio of the people who answered, “There was an interest” became 30 percent or more high by “Man in one’s teens and one’s twenties” in the man and young people.
There were a lot of 20.1%, and “The fighting game of the game is not imaged easily from the name of e sports” “The game was one of the play, and was not caught easily with the sporting event” when the idea concerning e sports was heard and a negative opinion was ..19.3%.. ..”Because it was not the main to actually move the body, it is not easy to catch with the sporting event”.. 15.4% etc. more abundant compared with sports.
On the other hand, “Maindosports (brain sports) such as Japanese chess and chess” was, and “Because reflexes, kinetic vision, and the ability of the agility etc. were requested, sporting event” was and there were 8.3% affirmative 7.0% etc. opinion in sports, too.
e sports began just to attract attention, and an interesting person was in the minority. However, a lot of holding the rally in which the prize of high priced is given is scheduled, and there seems to be a possibility that the market expands exceeding assumption, too, if the acknowledgment level rises.
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