‘Secret plan of my “Overthrow Samsun”‘

‘Secret plan of my “Overthrow Samsun”‘

The manuscript of president Fumio Otsubo of Panasonic that had been published in the issue in July of Bungeishunju by the above-mentioned title shock. 

The manager of the active service of the large company knows and I do not know the example of spelling the excellence of the desire in the general magazine as frankly as this. 

The electronics manufacturer in Japan from cannot catch up with the profit of Samsun 1 company even if bunching, and might be a sense of crisis to the current state being thoroughly talked down by a white color home electric appliance and strong LG in a new marketplace. 

The South Korea manufacturer is challenged to a fight in Indian market. 

It has been made to assume disgusted by terrible of the South Korea power to overwhelm Japan company by financial ability that the more it covers a new marketplace, is the more abundant and strong mind. 

After finishing the passport control, it is a monitor of Samsun that jumps into eyes even if it says to any country all over the world in first. 

A large amount of advertisement and any remote place where it was made to count to financial ability are by far price competitive ability in the background of the leverage and the low-cost in which it jumps into it. 

The back of the South Korea power had been misted in Japan company in the far distance. The rally might be impossible. 

There was not thinking so. 

Then, the story that it takes for Panasonic to give all companies and to recapture Asian market from the South Korea power is heard. 

It decided to go to see how Panasonic tried to catch up with the South Korea power in the Asia coverage that had been scheduled in the middle of June. 

To tell the truth, the one that the foregoing manuscript was published by Fumiharu immediately before leaving Japan. 

The sales target to twice in the India visit

President Otsubo enumerated it as an example of India Fumiharu’s magazine. 

Top LG is 240 billion yen in annual sales, and Samsun in 2nd place is 180 billion yen in the giant market of one billion people. 

On the other hand, Panasonic is 40 billion yen slightly. 

President Otsubo is an assertion lingua as for an extraordinary decision of being rapidly expand sales up to 200 billion yen in three years commenting on these figures, and surpassing the South Korea power by the medium term plan that continues afterwards. 

India is a giant market that Samsun and LG declare to be “Do not part with ..Absolutely..”. 

There did not seem very to be in Panasonic the winning chance by either moreover and the sales dimension or the brand. 

The combat volition is lost when ..rival.. ..ability.. gaining a lead too much. 

However, president Otsubo of Panasonic is who has made the commitment when catching up with the South Korea power in India of the super-inferior, and outstripping it. 

In Japan of the war weariness feelings spread, today, I covered the approach of Panasonic India while catching it might the that much story however that had to make a special mention. 

One of the concerns was a rationale of the sales target assumed to make “40,000,000,000” “200 billion yen” in three years. 

Apparently, the figure that being able to do show highest as ambitious goals seemed to have been “100 billion yen. ” even if making an effort to its maximum in a local sense when the story of many fields was synthesized. 

President Otsubo in April this year however jumped up and the target figure jumped up to twice at a dash immediately after the inspection ..Indian market… 

Violence of increasing “40 billion yen” by a factor of five in three years. 

The share of a modern discount house is about 20 percent in consumer electronics circulation in India, and a small-scale, electric shop of the local sticking by which it cannot at all stop is occupying the remainder to the foreigner tourist as for the majority. 

Therefore, no marketplace where the share enlargement can be done in a short time. 

A top down and concentrated infusion of the human, the thing, and Kane. 

However, the old-timer executive of the India residence of 15 years is fortunately started, and when the connection with a long local distributor is kept incessant, it is Iu in Panasonic though it is thin. 

In addition, the expert of overseas business assumes the position of the president of Panasonic India. 

Managerial choices of president Otsubo’s giving the Panasonic all companies there and turning on all of the human, the thing, and Kane to India were given. 

The actor who became No.1 by the popularity vote of country India of the movie to CM of the television

It was a favor of the budget putting by the president approval to appoint the actress to CM of the air conditioner and to have enabled a strong brand image improvement. 

Moreover, the merchandise that agreed with local needs absolutely indispensable to the marketplace capture was planned, and a talent securing necessary for production was made to commit the top quality from each domain of the headquarters (business field) to an Indian business, too. 

Panasonic gave all companies without hyperbole and it began ..Indian market capture.. to go forward. 

State of art alone is not needs in the world. 

It has become the absolute requirement of global management having the power of the merchandise supply ability to answer needs each new marketplaces. 

It is not allowed to regard because of an Indian strategy of Panasonic. 

http://www.nikkeibp.co.jp/article/column/20100625/233673/