Google of the retrieval site major (google and Tokyo Minatoku) hardens the proposal of its own advertisement system “google adwords” that synchronizes with the search result for the rental service field. Adowarz is an advertisement in the key word that the user retrieved displayed in the right on the interlocking Shite search result. The key word set for advertisement De often concentrates on “Area (Shibuya and Yokohama, etc.) let” etc. for the rental service field. It tends to be seemed that the major achieves an effect because the bid price soars to a popular key word.
｢To tell the truth, can be equal to the major of small- and medium-sized enterprises depending on the device of the key word is strong points of Adowarz. Our company analyzes time and the trend, and proposes the key word setting with the highest cost performance. ｣
It is Itihirococ business of this company headquarters real estate industry field charge and Shiraishi Tomoyoshi generalization Director-General that speaks so. “Japanese long-run stay” of the SAKURA house (Shinjuku Ward, Tokyo) where the guesthouse for the foreign tourist is managed ..publishing an ad.. in the key word corresponding to 10 languages like English and Korean, etc.The inquiry is Iu when having increased at once.
“The key word ‘The sea is seen’ and ‘Earthquake-proof’ in addition to ‘Let’ also exerts the setting Shite effect according to the company. ” (Shiraishi generalization Director-General). Such a subdivided key word is advised by the trend analysis etc. of the market research and the user of original this company.
It proposes advertisement De corresponding to a smart phone because there is a person who uses the google retrieval from a smart phone “The trend that those who discuss the room share have increased by the person who goes on to school ‘Room share’ ., and finds employment can be read in the key word with most retrievals by the let relation in February” (Shiraishi generalization Director-General) recently, too. It is recommended to make its own site for a smart phone, and to induce it to the site.
The area is squeezed might use the GPS function for instance and to retrieve “Article near the point that is now” the user and it is also effective to do ..publishing an ad… Moreover, the function “Click–to–Call (Cricctucorl)” can be set because there is a difficult point that the burden rests upon the input of the inquiry in a smart phone.
“An extra stress for the user doesn’t hang because it can do the telephone inquiry at once one-touch. “(Shiraishi generalization Director-General)
It is made to the format, and the management that does De is optional to these. Moreover, Dede of a advertiser and a constant dimension that utilizes Adowarz newly can receive the support directly.
On the other hand, the tool in online has been enhanced, too. For instance, free tool “Insights for Search” “Googl eTrend” to analyze whether to increase how the key word is retrieved in this company is opened to the public.
“How much person reacts to the De key word by using these tools, and it matches it can be analyzed by itself. “(Shiraishi generalization Director-General)
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