Sightseeing campaign “Yokohama and Kanagawa destination campaign” by the JR group began the first.

Sightseeing campaign “Yokohama and Kanagawa destination campaign” by the JR group began the first.
“Yokohama” is done in the whole country as 20 special trains of the Yokohama Station arrival and departure etc. are operated for three months at the end of August and PR is done grandly. Event “Expo Y150 of opening the country to the world” of the 150th anniversary of the Yokohama opening a port is strong, and it is, and expectations put on the campaign for sightseeing business are strong with a slack pickup.

On the same day, the small Agatacataju vice president of East Japan Railway greeted it in the beginning ceremony held in the JR Sakuragicho station square in Yokohamashi , saying that “I wanted to cut economy and the problem of the influenza open though the environment was severe”. In the ceremony, the performer of popular musical “Cats” of Shiki Theatre Company from which the performance started in November in the Minatomirai district also appeared and beginning was celebrated.

In the campaign, JR :. ｢The story starts. Yokohama｣It posts it to the station where the whole country of the title lingua poster and the guide book and trains. A special train of 20 total of the Yokohama Station arrival and departure and the Kamakura by way of Sakuragicho Station arrival and departure is operated including “Brilliant Yokohama title” that leaves on the second, and the travel packing in Yokohamashi etc. schedules to sell it by 15 modalities in the JR east jurisdiction.

Cash dispenser “Yokohama nostalgia” (2500 yen) that collects 16 that makes Yokohama such as Ayumi Ishida’s “Blue light Yokohama” a theme all is put on the market, too and it uses it by the campaign.

Moreover, to tell the charm to the tourist who visited by the campaign, the Yokohama volunteer guide council etc. develop guide “Yokohama gusset walking 150” where 36 courses where it can enjoy the history and the night view etc. of Yokohama are arranged by the registration fee 500 yen (visit expense and each traveling expenses) until September 27.

Three hotels such as exclusive hotel “Yokohama Grand Intercontinental Hotel” of the Minatomirai district are now on sales from a day to the end of September as for common plan “New and Yokohama The Three Musketeers” (45,000 yen for two people and 67,500 yen for three people) that can be enjoyed by one night stay at a different hotel.

However, a pay attendance of Expo Y150 of opening the country to the world that is sure to become the core of the Pulmonary regurgitation will languish originally with about 230,000 people in beginning one month.
Mayor Hiroshi Nakata in Yokohamashi spoke on this day, “(Due to new influenza) The tourist will come from the whole country by the campaign of JR though there was respect where it did not go easily to the place in which some people gathered”.

The chief researcher Tsutomu of the ingate of 54.8 billion yen and trial lingua Bank of Yokohama, Ltd. General Institute also : the economic effect of the Expo of opening the country to the world. ｢CampaignThe synergistic effect with the Expo of opening the country to the world can be expected. ｣It makes it.